When
getting a logo made you need to be educated in what
a logo can do for your business' image.
History
and Role of Logos
Greece was the first country to use logos; it had a
symbol of a snake covering a staff which was a sign
of the Greek god Hermes. This symbol later represented
Asklepios, the Greco-Roman god of medicine, and the
symbol is still used by doctors. Greek and Romans had
their rulers' faces were even engraved on their coins.
Later, people belonging to different professions took
up various symbols to represent their trades. They started
by using their initials as logos. Later it was became
a trademark that represented the values that were dear
to them and lent credibility to their trade. Modern
logos have the same motivation. They are used to represent
your a particular trade, to promote a company's image
and giving brand recognition.
Importance
of Logos
Logos represent a name, symbol or trademark. You can
put a logo almost anywhere including: business cards,
letterhead, envelopes, statements, invoices, hats, pens,
watches, vehicles, etc. Since it plays a vital role
in representing your company, you should be very careful
when it comes to choosing a logo.
You
Need To
Make sure your company's logo and name are registered
as trademarks. If you do not your money may go to waste.
Registration gives you rights to that logo and no one
else can use it without compensating you for its use.
You will be required to file a Federal Registration
of your trademark which can be a word, name, symbol,
device, or an amalgamation of these elements to identify
the business.
Clip
Art
Clip Art is a term used on the internet for artistic
renderings used to represent an image, photograph, picture
or illustration which can be printed or published. The
examples of clip art are cartoons, bullets, borders,
frames, etc. that can be used on various media. The
various tools related to clip are often used to enhance
web pages.
|
