Creating
a Brand’s Logo
Popular
brands’ logos do not follow any set formula or
style. They tend to be unique designs that use bold,
simple colors and fonts. The Nike “swoosh”,
the Kmart “big K”, and the linking Gs of
Gucci are all logos that have popularized the brands.
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- When
creating a logo for a company’s brand, it is
important to consider that the logo will be used in
all forms of advertisement.
- It
should be just a clear and legible on a website as
it is on a billboard.
- The
colors should number no more than three and should
be bold without being flashy.
- It
can be comprised of an abstract image, letters or
the name of the company but it must be simple.
- While
there are software and programs online that can assist
in designing a logo, it is always best to create an
original design by hand.
- Use
a variety of styles, images, typefaces and fonts to
create a gallery of possibilities and compare them
to popular images.
- A
brand logo should be completely different from all
others.
- If
it is possible, consult a professional logo designer
with the gallery to help decide on one logo for the
brand.
- Professional
logo designers handle a range of design issues including
consultancy, repair, overhaul and full designs. Ultimately,
the brand logo chosen should be a unique image that
reflects the business.
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