The company logo design gives the customer their first glimpse of a company. Every successful company has a logo but some logo designs are more memorable than others. These outstanding logo designs excel in their ability to form an image of the company in the minds of their clients and even the general public. When choosing a business logo design for a company, it is important to opt for a design that will not become outstanding, but one that already IS outstanding.

The basic elements in an outstanding logo design are simplicity and recognition. Customers will often judge a company by its logo so it must have a unique design, different from all others but immediately recognized as belonging to your company. The logo will immediately put an image and feeling about the company into the mind of its viewer. The design can be familiar or abstract but should never be busy or gaudy. The design can include the name or initials of the company but is not necessary. An outstanding logo design will cause the customer to recall the company name even if it is not a part of the logo.

An outstanding logo will be easily recognized at any size and still evoke an image of the company. Among the most well known logos in the world are McDonald’s, Pepsi and Nike.

Even the mention of the name generates the image of the logo and a feeling about the company. They sometimes go further to create feelings like hunger, thirst and energy within the customer; such is the effect of an outstanding logo.

Some features of an outstanding logo design are:

• Identifies the business without necessarily having the name included
• Easily and widely recognized
• Evokes an image of the company upon viewing
• Attracts business to the company
• Simple in design, bold in color