Logos
Logos serve as a medium for recognition of a company
in the market. The concept of logo was first realized
in the 19th century when industrial products came into
being. Businesses started distributing overseas and
products were sent to places far away. When these products
went abroad they would be confused with similar products
or ones bearing the same name. The need for a logo belonging
specifically to a company arose.
The
power of logo
There are hundreds of products in the market bearing logos so unless it is striking, your logo and business identity can be lost. The only way to be recognized in the market is to create a unique logo for your company. The factors which can make your logo stand out in the market are:
- Portraying your motive
- Portraying your business' quality and character
- Being legible
- Can fit on any kind of material
- Is well designed and understandable
A logo should attract the target market. If a sport wear
logo is attracting stage performers, it is useless to
the company.
Logos
for children
Now, we are talking about logos which can attract children.
If we take a look at the logos which are meant for the
products related to children, we can easily find the
following features:
Colors
The colors that attract children are bright such as
yellow, red, orange and green. If these colors are in
a logo, it will easily attract children.
Images
Images also play an important role in attracting the
kids. Children often cannot comprehend the message written
on a product. They do understand an image which excites
them, like Spiderman is put on a logo.
Fonts
While they are less important than colors and images,
fonts used should be child oriented. Kellogg's Froot
Loops, for example, has a very child oriented font which
attracts children.
Colors, fonts, images and design create a complete logo.
These factors should be intensely considered in the
logo design phase so that the logos can be made more
effective.
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